SDC on Inclusivity: We’re Setting a New Standard in Fashion

SDC on Inclusivity: We’re Setting a New Standard in Fashion

The events of the last week have made one thing abundantly clear: America supports inclusivity.

We are a diverse nation made up of people of all backgrounds, ethnicities, shapes and sizes. Unfortunately, the fashion industry has struggled to adequately showcase this diversity in ethnicity and sizing. 

We’re proud to say these forms of inclusivity are baked into our DNA.

At its inception, Saana Design Company made the conscious decision to use our brand to feature and support the diverse array of women that exist in our society. Almost 70% of American women are considered plus-size,* and the average woman in the United States is a size 16.** Despite these facts, many luxury and contemporary designers have been reluctant to expand beyond a 0-12 size range. To us, that’s unacceptable.

We’re setting a new standard by offering our collections in sizes 2- 20. And that’s just where we’re starting.

Our desire to represent all women extends to the models we work with. The CHAPTER ONE collection is presented by an incredible pair of women who exhibit the diversity of our times. As we are able to, we will showcase women of a variety of body types and ethnicities, and honestly, we’re really excited about this!

Celebrating the diversity of women – not shunning it – is more important today than ever. The fashion industry has a long way to go to cater to the broad spectrum of women in America. We’re proud to rewrite the book on contemporary fashion so more women can participate in this sector of the industry.

We deserve it.



*The Fashion Industry Has a Plus-Size Problem. These Women Want to Fix It

**It's True: The Average Size of the American Woman Is No Longer 14